Instagram for business

Algorithm secrets -

1. Add captions
2. Use content creation features
3. Start with a hook
4. Post 1–2 times everyday
5. Include Keywords
6. Check if you are shadow-banned
7. Use Instagram notes

Make amazing content. High engagement. Pushed more by Instagram.

Reasons for getting verified -

• Stops impersonation
• Builds Credibility
• Continued Growth -> Increased Brand Awareness

Photo by Alexander Shatov on Unsplash

Verification requirements -

• Be Authentic
• Profile has to be unique
• Complete your Profile (comment , share and post content)
• Be Notable (profile has to be well-known & popularly searched)
• Apply for verification with the correct documents. Add you business link when applying
• Make sure after verification you post your own photos and videos only.

Links to include -

• Only add real editorial mentions
• Other verified platforms
• Website link

High reach stories -

• Use Highlights
• Do takeovers(Include handles and CTA)
• Run giveaway
• Start with a hook
• Use question stickers
• Use gif and music stickers
• Tag your location
• Use ads to run stories

Reels -

• Start with a hook
• Fast paced edits
• Tell stories to connect
• Make sure you know the purpose of making the video
• Look at trends and ensure they align with audience’s interests

Best reel content -

• How to reel
• Inspirational reels
• Behind the scenes/ Teaser

Success from content creation comes from both algorithm and target audience

Instagram shopping tools -

• Shoppable posts
• Product Stickers
• Profile shop
• Curating products
• Instagram checkout

Instagram shop tips -

• Use product tags
• Create shoppable ads
• Partner with influencers
• Use live shopping
• Built-in consumer support
• Use quick replies